A climate technology brings value only by discovering how to unlock its potential.
I started Econversion ApS to provide technology start-ups with the extra manpower they need to choose the most impactful direction. The go-to-market path for new technological products requires a deeper understanding of the customers, the market drivers, the competing options, and the synergies with current dynamics in the value chain. I work with early stage companies to develop their business case, position their offering, and focus on the right strategy.
Feedback from industry
I help qualifying your idea by asking the right kind of questions to a relevant network.
Carbon accounting and technoeconomic analysis
I develop tailored modelling to help quantify economic potential and value generated to customers.
Regulatory and economic drivers
I provide assessment of current and forecasted scenarios, to help navigate risks and uncertainties.
Competitor landscaping
I scout the historical and latest trends to understand where a new product can encounter threats versus where it brings new strengths.
Customer segmentation
No solution is one-size fits all. I provide analysis of value chains for different varieties of customer groups, to improve your go-to-market strategy.
From desktop to implementation
Execution of a chosen strategy requires the legwork to find opportunities and produce real-world results.
Integrated service alongside your team
I bring experience in Innovation and product management, with knowledge in hydrogen / CCUS / e-chemicals. Having led segment strategies for sales and product development road-mapping, I'm experienced at driving products to market, based on sound business case development.
Aside from my commercial focus and capabilities as consultant, I also bring a broad technical background, in chemical, mechanical, and physical engineering. For developments at any stage, a capability to understand technology function is often essential, to be able to qualify competitive advantage and address niches where standard solutions are less adequate.
Brandon McKenna
Founder and Business Development Advisor
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